Choosing Paint Colors for Your Business

woman with shopping bagBlack Friday is just around the corner, kicking off the holiday shopping season that is the busiest time of year for most small business owners. If you are preparing your business for the holiday rush, a fresh coat of paint can do wonders. Read on to learn how the paint colors you choose affect your customers (and your profits), and give us a call today for a Woodstock painting quote.

3 Ways Paint Colors Can Help Your Business

Branding- Your brand is more than just a logo; it’s the personality of your company. When it comes to choosing a paint color for your office or retail space, you should aim for colors that coordinate with your branding and help tell the story of who you are. For instance, a trendy boutique might benefit from a bright, bold color like magenta or lime, whereas a dentist’s office would be better served with a soothing blue or green.

Promotion- Color is one of the easiest ways to catch a shopper’s attention. Yellow and red are commonly used in promotional displays because they are eye-catching and demand attention. Yellow is actually the color your retina can most quickly perceive, while red tends to make people stop and pay attention, as seen on stop signs and traffic signals.

Mood- It’s well-known that color affects mood, but how can you harness that knowledge to benefit your business?

  • Warm colors like orange and brown are welcoming and cheerful. They invite shoppers in and create a positive atmosphere.
  • Cool colors like green and blue are calming. Relaxing colors are perfect for medical settings, spas, salons, etc.

Ready to get your business ready for the holidays? Let Davis Paint Company help you with all of your Woodstock commercial painting needs, from drywall repair to interior painting.

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